Case Studies

The Barbie "We Believe in Girls" campaign was instrumental in revitalizing the Barbie brand by shifting perceptions, increasing social relevance, boosting sales and engagement and driving greater product diversity. Pre-campaign the sales were at $94.6M and currently at $1.36B.

"We Believe in Girls is a simple yet powerful movement that lives in the hearts, minds and now in the hands of parents and experts worldwide." Chuck Scothon, SVP, Mattel

Hawaiian Airlines Results: We developed a data driven & personalized omnichannel approach to boost the creative results and exceed client goals. Client goal: $80M in additional revenues and we helped them achieve $100M. 

SunPower Intelegant Brand Campaign Results: Sold out for first 24 months after launch ($200 million in backlogged orders) and currently ranked among the top solar panel manufacturers and providers globally. Current revenues $1.69 billion.

"The smart and beautiful positioning was spot on for SunPower. We were able to differentiate ourselves from our competitors on attributes that customers really care about which has set the stage for significant growth." Jan Soderstrom, CMO, SunPower

PG&E Educational Campaign & Game Results: Created excitement and engagement around the PG&E brand. PG&E Find & Save Game increased engagement and led to increase of enrollment rate of 15% and PG&E SmartRate direct campaign exceeded expectations and boosted enrollment rate by an additional 25%.

Conor Medsystems Rebrand Results: Rebranded and repositioned company to help increase funding and investor interest. Created a brand platform, identity, collateral, interactive sales tool and corporate website. All of the pieces focused on the difference of this stent technology and literally showed the laser cut holes. This created multiple investor interest and Johnson & Johnson acquired Conor Medsystems for $1.4 billion in an all cash transaction following the launch.

City CarShare Brand Campaign Results: Created a high impact omnichannel campaign which boosted memberships, awareness and social engagement. Overall the campaign increased membership by 33% plus led to additional funding and eventually merged with Getaround.